Does Ulta Sell Rare Beauty? Selena’s Beauty Line

Does Ulta Sell Rare Beauty

Have you ever wandered through the aisles of Ulta, only to be disappointed that you can’t find your favorite beauty item?

For example, does Ulta sell Rare Beauty? So, we did some digging and came up with this buying guide.

Keep reading to know more.

Does Ulta Sell Rare Beauty?

Ulta does not sell Rare Beauty products.

However, you can look for Rare Beauty products in a few other places. One is Sephora, which carries the full line of Rare Beauty products.

Another option is the Rare Beauty website, where you can purchase items directly from the brand. Finally, you can also find Rare Beauty products on Amazon.

So if you’re looking for rare Beauty products, there are a few different places you can check out.

What is Special About Rare Beauty?

Rare Beauty is remarkable because it celebrates individuality and encourages people to be their authentic selves.

It was founded by Selena Gomez, an advocate for embracing one’s unique beauty.

Rare Beauty focuses on creating high-quality and inclusive products while providing helpful resources on self-love and confidence.

For anyone struggling with self-esteem or who wants to change themselves to fit in, Rare Beauty is a perfect fit.

Some Other Queries Related to Ulta:

Does Selena Gomez make Rare Beauty?

Yes, in 2020, Selena Gomez launched her own beauty brand, Rare Beauty.

The collection includes foundation, concealer, powder, lipsticks, and eyeshadows.  All products are vegan and cruelty-free.

Why Did Selena Make Rare Beauty?

There are a few reasons why Selena Gomez decided to create her beauty line, Rare Beauty.

For one, She has always been passionate about makeup and skincare. Selena often said she loves experimenting with different looks and trying out new products.

So, it only made sense for her to launch her cosmetics line eventually.

Another reason why Selena started Rare Beauty was that she wanted to create an inclusive beauty brand rather than having conventional makeup kits.

With Rare Beauty, Selena hopes to change that by offering a range of makeup items.

How is Rare Beauty Different?

Rare Beauty is a new kind of beauty company.

They’re built on the idea that everyone is beautiful and that our differences make us attractive.

They believe you should be able to express yourself however you want, without judgment or criticism.

Rare beauty offers high-quality makeup and skin care products. These are designed to accentuate your natural beauty, not cover it up.

Finally, they believe in the real you, and their products are meant to enhance your unique individual style.

Who is the Rare Beauty Target Audience?

The Rare Beauty target audience is everyone between 16 and 35.

The company strives to create products that work well for all types of people. For example, they offer a diverse range of foundation shades so everyone can find their perfect match.

Rare Beauty has also been deliberately inclusive in its advertising. They feature a wide range of models and celebrities, which reflects the diversity of their customer base.

Is Rare Beauty Oil or Water Based?

Rare beauty is water-based.

But their products, like foundations, may also include a small amount of oil. However, there are no hidden silicones (unless mentioned on the list).

Is Rare Beauty Cruelty-Free?

Is Rare Beauty Cruely Free

Yes, Rare Beauty is certified by PETA as a cruelty-free beauty brand.

In addition to not testing on animals, they do not use animal-derived ingredients in their products.

So you can feel good about using their products knowing that no animals were harmed in making them.

Is Rare Beauty Vegan?

Yes, all of Rare Beauty’s products are vegan.

They claim that they don’t use animal-based ingredients in their products and never test on animals.

Is Rare Beauty Mascara Waterproof?

Yes, the Rare Beauty Mascara is waterproof.

The long-lasting formula allows you to swim, sweat, and cry without your lashes looking any less fabulous.


The most straightforward answer is that you can’t find Rare Beauty on Ulta. But you can find it on Sephora or Amazon.

Rare beauty is a makeup brand that Selena Gomez debuted in 2020. It came with a motive to enhance your inner beauty rather than just giving you an artificial look.

On top of that, it is also a PETA-certified cruelty-free brand. Therefore, you can try their items to your satisfaction.

Annie Rondeau
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I'm Annie Rondeau, a writer and content creator for QueryBoomer, where I specialize in providing insightful reviews about brands, stores, products, and retailers. Whether you're searching for information on the latest trends, products, or companies, my articles are the go-to resource for accurate and reliable information. I hope you find my content helpful in your quest for information about brands and products.

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