Does Sephora Sell Kylie Cosmetics?
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Sephora is one of the most popular beauty stores in America. The company has a wide variety of products, including skincare, makeup, and fragrances.
Kylie Jenner is a beauty mogul, and it’s no secret that her brand, Kylie Cosmetics, is one of the biggest brands in the beauty industry. It is another famous brand that sells lipsticks, eyeshadows, and more.
So, Does Sephora sell Kylie Cosmetics? Keep reading the blog to know the most awaited answer.
Does Sephora Sell Kylie Cosmetics?
The answer is no. Sephora does not sell Kylie Cosmetics. Kylie Cosmetics is available through the brand’s website and on Amazon and Ulta.
The brand has had a few collaborations with other retailers over the years.
Where Did Kylie Cosmetics Go?
In November 2019, Jenner agreed to sell Coty a 51% ownership in her business in exchange for a cool $600 million.
Coty’s infrastructure will aid in the expansion of Kylie Cosmetics and her other businesses, including Kylie Skin, Kylie Baby, and even Kylie Hair.
She wanted to take the extensive infrastructure and expand internationally, so she sold the shares.
Why Did Kylie Rebrand Kylie Cosmetics?
Because she wanted to make the brand more eco-friendly while maintaining its high quality and stability.
The new packaging has an updated look and feel, it’s cleaner, sleeker, and chic than before, but it retains those signature pink lips on each product.
Why is Kylie Jenner’s Makeup So Popular?
Kylie Jenner’s cosmetics line is one of the most popular beauty brands in the world. The reality star’s makeup line has been an enormous success, and it makes sense why.
She’s been wearing makeup since she was a teenager and has been very open about her love for beauty products.
She’s also built a massive online following, which helps to sell her products.
Who is Kylie Jenner’s Target Audience?
Kylie Jenner’s target audience is millennials and Gen Zs, who are old enough to be familiar with her products but not old enough to be considered “old money.”
The average age of a Kylie Cosmetics customer is 26 years old.
Where Can I Buy Kylie Cosmetics?
Kylie Cosmetics is available exclusively on the brand’s website, shipping to the United States and Canada.
The brand is also available on Amazon, Ulta, Boots, and Walmart.
Conclusion
There are many reasons why Sephora does not sell Kylie Cosmetics. As it is an external brand sold through various retailers, it would be impossible for the company to stock everything.
Or maybe Kylie is planning something more significant and grander in events or just trying to control and direct consumer buying by driving people to her website.
